A agency of funeral administrators despatched Valentine’s Day playing cards to residents of a care house, in what has been described as an “appalling stunt” that the undertakers have admitted was “misjudged”.

The playing cards despatched to Whitegates Care Centre in Surrey have been adorned with a crimson coronary heart and a pink bow, the Solar reported, and bore the phrases: “Despatched with love from TH Sanders & Sons.”

One relative, who was not named, informed the paper: “Fortunately, we managed to cover it away earlier than mum might see it as it might have been devastating. It’s appalling for a funeral administrators to be attempting to draw new clients by concentrating on susceptible aged folks.”

One other mentioned: “This is able to have brought about them nice confusion, upset and disappointment as typically they’re right here after shedding their lifelong companions.”

Defending the distribution of the playing cards to residents on Friday, the care house mentioned: “We’re deeply embedded inside the local people, and we worth the assist and engagement of all our neighbours, together with TH Sanders. Out of their very own kindness and goodwill, they’ve introduced heat, pleasure, and generosity to residents by means of varied initiatives.

“From delivering Christmas blankets, donating to our charity raffles, sending in playing cards and sweets, to gifting seeds for our backyard, their contributions have been acquired with gratitude and appreciation from each residents and our staff members alike.

“Residents have been thrilled to obtain the Valentine’s Day playing cards they usually all had a stunning day celebrating.”

A spokesperson for the funeral director’s father or mother firm, Dignity, mentioned: “We deeply remorse any unintended misery attributable to the Valentine’s card despatched to Whitegates Care Centre by one in all our branches.

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“We’re dedicated to sustaining a constructive and respectful relationship with the communities we serve. We settle for that, on this occasion, our efforts to attach with the local people have been misjudged and never applicable.”

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